BDF EXPERTS Unveils New Product Logo for SAP Product and Process Governance (SAP PPG)

DÜSSELDORF – June 19, 2026 – BDF EXPERTS, an SAP Silver Partner and specialist in digital supply chain, is introducing the new product logo for its SAP Product and Process Governance (SAP PPG) software solution. The redesigned logo will be the official version as of June 19, 2026, and replaces the previous PPG logo variants. It is part of the expanded brand identity that BDF EXPERTS introduced in conjunction with the website relaunch and to mark the company’s 25th anniversary.

The new logo combines a striking red star and diamond symbol with the word mark “SAP PPG” in black and the endorsement “BY BDF EXPERTS.” This gives the Düsseldorf-based software company’s flagship product its own distinct visual identity while clearly remaining associated with the umbrella brand BDF EXPERTS. The minimalist, functional design follows the brand’s guiding principle: clear, focused, and centered on the essentials.

The changes at a glance:

• Distinctive product logo: The red star and diamond symbol, the “SAP PPG” wordmark, and the fixed endorsement “BY BDF EXPERTS” form a cohesive visual unit.
• Part of a unified product family: SAP PPG joins the four product logos (SAP PPG, CCC, LPC, CPC), all of which follow the same design principle and unify the product identity of BDF EXPERTS.
• Sharpened positioning: The logo underscores SAP PPG’s role as a central hub for product and process data in SAP and highlights the solution’s significance within the portfolio.

“The new logo highlights what SAP PPG has been achieving for years as the centerpiece of CTO+ production processes: making complex product and process data clear and manageable,” explains Dr.-Ing. Ulrich Schmidt, Managing Director of Digital Supply Chain at BDF EXPERTS. “The standalone logo underscores the solution’s importance in our portfolio—while remaining clearly associated with BDF EXPERTS.”

The new SAP PPG logo complements the website relaunch on June 3, 2026, through which BDF EXPERTS has sharpened its brand and product presence under the motto “Building Digital Future.”