BDF EXPERTS Remains a Partner of the PoloCup Germany: Contract Extended for the 2027 Season
The SAP software and consulting firm is continuing its involvement in the racing series. The BDF EXPERTS Mediacar will once again be part of the race weekends in 2027.
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Düsseldorf, November 12, 2026. BDF EXPERTS, an SAP software and consulting firm specializing in digital supply chain and corporate finance & treasury, has extended its contract with PoloCup Germany. The company will thus remain a sponsor of the racing series for the 2027 season as well.
BDF EXPERTS has been a partner of PoloCup Germany since 2025; 2026 marked their second season together. The company provides the series with the BDF EXPERTS Mediacar—which, among other things, was used to produce the video series featuring Philipp Kaess in 2026 – and also supports PoloCup Germany as a sponsor.
“In motorsports, data, processes, and teamwork under time pressure determine the outcome. We support our SAP clients with the same level of commitment, which is why we’ll remain a partner of the Polo Cup in 2027,” says Dr.-Ing. Ulrich Schmidt, Managing Director of BDF EXPERTS.
“For us, race weekends are opportunities to connect with clients, partners, and our colleagues. With the BDF Mediacar, we capture images and stories there that we couldn’t produce in any studio,” adds Karin van Soest, Marketing & HR Manager at BDF EXPERTS.
“With BDF EXPERTS, we have a partner that doesn’t just bring its logo to the track, but also uses the Mediacar to produce content for the entire series. The fact that the partnership is entering its second season in 2027 shows that both sides are benefiting from it,” says Thorsten Willems, founder and initiator of the PoloCup Germany.
The PoloCup Germany will announce the race calendar for the 2027 season.
BDF EXPERTS will publish a recap of the 2026 season on November 23 on LinkedIn and Instagram.
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