25 YEARS OF BDF

25 Years of BDF EXPERTS: The Evolution of SAP PPG – With a New Brand Identity (8/25)

19. June 2026
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25 Years of BDF EXPERTS: The Evolution of SAP PPG – With a New Brand Identity (8/25) 21

Innovation is evident not only in a solution’s functionality, but also in its visual identity. As part of our 25th anniversary, we’re taking a look back at the evolution of our SAP PPG productβ€”and at the same time announcing a special milestone: SAP PPG is getting a new logo. πŸŽ‰
The previous designβ€”a red circle with a central symbol and gray letteringβ€”has reliably accompanied SAP PPG for years. As our product has continued to evolve, it was time to take its visual identity to the next level.
The new logo features a dynamic star symbol that embodies movement and progress, modern, high-contrast lettering in black and red, and the clearly integrated β€œby BDF EXPERTS” branding. This makes it clear at a glance what SAP PPG stands for: powerful solutions from BDF EXPERTS.
The official announcement will be made as part of our press release. More on this coming soon. πŸ”΄

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