25 Years of BDF EXPERTS: The Evolution of SAP PPG – With a New Brand Identity (8/25)

Innovation is evident not only in a solution’s functionality, but also in its visual identity. As part of our 25th anniversary, we’re taking a look back at the evolution of our SAP PPG product—and at the same time announcing a special milestone: SAP PPG is getting a new logo. 🎉
The previous design—a red circle with a central symbol and gray lettering—has reliably accompanied SAP PPG for years. As our product has continued to evolve, it was time to take its visual identity to the next level.
The new logo features a dynamic star symbol that embodies movement and progress, modern, high-contrast lettering in black and red, and the clearly integrated “by BDF EXPERTS” branding. This makes it clear at a glance what SAP PPG stands for: powerful solutions from BDF EXPERTS.
The official announcement will be made as part of our press release. More on this coming soon. 🔴